Why Accelerated Mobile Pages Matter From SEO Point of View

We have been reading and hearing a lot of 'Mobile First' slogans for quite some time now. The idea of Accelerated Mobile Pages (AMP) is a major part of this large mobile phone compatibility plan.

So, what is AMP all about? It’s an open-source project backed by Google, Twitter, WordPress and other publishers to encourage the creation of mobile-optimized content with pages that load fast on mobile devices. This initiative is taken to boost the mobile responsiveness of web pages and do away with a majority of desktop website elements thought to be completely unnecessary for a mobile site. In short, it is AMP that is optimizing the browsing experience of mobile phone users with a fully standardized mobile version of a given site.

Greatest opportunity for publishers

Those sites that produce large volumes of content on a regular basis stand to gain the most from AMP. It is not advisable to convert every landing page and service page into AMP; this can be counterproductive and wreak havoc on conversions. Rather, what Google wants is publishers convert article and blog sections into AMP.

SEO boost from AMP

Your SEO activities get a boost from AMP in that search engine-optimized content in an AMP format shows up first on Google search on a priority basis. Page load speed also plays a paramount role in SERPs. The faster a page loads, the higher Google ranks it. Therefore, this is another area where AMP comes into play from SEO point of view.

No dearth of supporters

Just how important AMP is today from SEO viewpoint can be ascertained from the full support it receives from media giants like BBC, New York Times, and Washington Post as well as networking service providers like LinkedIn and Pinterest.

Enhanced visibility of sites

Mobile friendliness enhances the visibility of sites and is thus good from SEO perspective. AMP also has an in-built visitor behaviour tracking system that throws valuable insights on customers, which is important from consumer analytics perspective.

Greater viewability of sites & higher customer engagement rates

With AMP, Google has set the right kind of standard for mobile-friendly sites, and it is truly something that no Internet marketer who is serious about optimizing their pages would like to ignore. According to DoubleClick Ad Exchange, more than 80% of publishers realized higher viewability rates after embracing AMP. Similarly, 90% plus publishers reportedly enjoyed greater customer engagement through higher CTR.

Helping build brand authority

Last but not least, when a product or service is displayed in the Google carousel at the top of SERPs, it creates a good impression amongst visitors and maximizes the trust quotient. Furthermore, it helps build brand authority too. Again, only a code like AMP can bring about such positive results.

You may go for partial or full AMP for your website depending on your requirement, but whatever the case may be, AMP is definitely not something that SEO professionals can afford to ignore. Invest in AMP and see your ROI improve dramatically. A countless number of companies are adopting AMP as we are talking. So, what are you waiting for? Go ahead and do it.

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5 Advantages of Outsourcing PPC Management Services

If you have a website that commands attention and interest, it is also necessary that you remain at the top of search engine rankings. PPC management and SEO are significant for any business. Additionally, in this era of constantly changing trends and high competition, PPC in particular now demands a higher level of expertise to work properly. The most trusted option is to outsource PPC management services to an agency, which can run a specialized digital marketing campaign for your business.

In this article, we discuss 5 benefits of outsourcing PPC services:.

1. Lower Cost

The cost of outsourcing PPC services is much less when compared to managing an in-house team for the same. When you outsource the services to a specialized firm, you can remain assured that the task will be handled by a bunch of thoroughly trained professionals who have a comprehensive understanding of all the technicalities involved in PPC services. On the other hand, managing an in-house team requires you to put up with all the overhead expenses and this makes it a far costlier proposition.

2. Access to Innovative Techniques

For a successful PPC campaign, there are several tools that you can use for keyword research, landing page designs and bid management. Specialized PPC agencies constantly look for new techniques and designs to get more trusted results for their customers. Availing the services of such specialized agencies is always more beneficial compared to conducting the research in-house.

3. Availability of Trained and Knowledgeable Professionals

PPC advertising is changing constantly. Successful PPC campaigns require you to adhere and quickly adapt to varied modifications. Precisely, it requires PPC specialists to stay abreast of the evolving requirements. When you outsource PPC services, you always have access to trained and knowledgeable experts who are highly experienced in PPC management and who undergo constant training to get a job done as required.

4. Holistic Approach

When you consider an agency to outsource your PPC services, it is always a better option to invest in one that follows a holistic approach. For instance, you can always look for a specialized agency, which focuses on PPC, SEO, and digital marketing. This always helps ensure that the different teams work together in achieving the common goals.

5. Complete Time Management

It is vital for the PPC campaigns to be monitored multiple times a day. When a website is successful online, its owners have to work for multiple hours each week, managing and writing new advertising copies. In short, there is always a lot to do and there is less time. Thus, when you outsource your PPC services, you literally buy the agency's wealth of knowledge in handling PPC accounts, strategies, platforms and techniques. The quality and innovation that PPC professionals bring to the table are endless and without any additional charges.

A trained and knowledgeable PPC team can handle all the required activities and run a campaign on your behalf in accordance with the instructions given by you. Moreover, established PPC agencies have good knowledge of what works for your business and can also advise you on SEO, landing pages, email marketing and social media pages. By outsourcing PPC services, you can remain assured that all the marketing activities are working together to yield the most suitable results. 

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